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Informed Discussion of Beekeeping Issues and Bee Biology

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Informed Discussion of Beekeeping Issues and Bee Biology <[log in to unmask]>
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Tue, 30 Sep 2003 08:32:07 -0400
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Skip Hensler's post [funny honey taste], touches on the subject of product pricing.  He notes that sometimes a product will sell better when priced higher, seemingly at odds with common sense.  It's true.  

About 20 years ago, I worked as a salesman in a stereo & electronics retail store.  The store owner bought a huge number of very cheap headphones from China, and tried selling them at $1.99 a set.  They didn't sell.  Desperate to get rid of these things, he remarked them at $14.99 a pair - they sold out within two weeks.  This was to be one of those lessons in human psychology that I'll never forget, and still apply in my own business.

I'm not sure if this concept applies directly to local honey pricing, but it's well worth keeping in the back of your mind when deliberating on a product price.

Regards,

Todd. 

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