We made a new and lasting friendship a few years ago when a friend invited 
us to dinner to meet new arrivals to our area. Our friend is a fantastic 
cook and she served an amazing dessert to which she offered the option of 
adding ice cream.  She brought out of her freezer the groumet ice cream 
manufactured by  "You Know Who"
I didn`t want to offend her so tried to tell her in good humour that I don`t 
eat products of that company and the new man in our group asked me why.  I 
then went into my spiel about harming babies in the third world - and 
elsewhere - and all their unethical marketing practices and watched as a big 
smile covered his face.  He had come to Israel to take on the job of 
financial director of a local dairy whose ice cream is the main competitor 
to "You Know Who."  He said that was a good enough reason to buy his ice 
cream and not that of his competitor.
There was no objection from the other diners around the table.  We all 
continued discussing unethical marketing while noshing on the dessert but 
some did avoid the ice cream!

Wendy Blumfield
NCT UK Prenatal Tutor/Breastfeeding Counsellor
Israel Childbirth Education Centre 

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