<Whether or not doctors receive gifts is beside the point.  Formula
manufacturers and drug companies know that receiving a sample from a
doctor or hospital will create brand loyalty for the typical consumer.
 "My doctor gave me this brand, so it must be best."  New mothers are
in a fragile emotional state, and perhaps desperate during feeding
problems.>

I would hazard a guess that 90% of mothers whose babies have needed
formula supplementation during a visit (and didn't have anything of
their own) ask me if that's the formula they should purchase should
they need to continue to supplement at home.  Even though I tell them
that this is just what I happen to have on hand, I'm fairly certain
that they'll go out and purchase that same brand.  Kind of galling,
but a reality.

Mary Wagner-Davis, MS, MFT, IBCLC, LLL
Roseville, CA

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