<< We are not actively promoting bottle
 feeding.  We are simply trying to add play value to our product and
 encourage children to engage in interaction with other members of
 their family in their role playing activites. >>
Val,
Another catalog gave me a similar reply. I wrote back like this:

May I point out that by placing feeding bottles in the ad ...you are in fact
taking a stand for the artificial fdg method. The feeding bottle as a symbol
for any baby product is very pervasive in the media. I would like to see that
changed, as artificial fdg is responsible for millions of death thru out the
world. Think about it - this symbolism does send a message to consumers, just
as cigarettes or alcohol in an ad for another product (such as a car) can be
construed as promoting the use of cigarettes or alcohol. BTW, cigarettes and
alcohol are legal, but carry many health risks. The same can be said for
artif. fdg."