> From: Lynn Shea <[log in to unmask]>
>
> Hi Janice,
> Thanks so much for sharing the links to this.
> I think its fantastic!   For those of us with little experience (or
> interest....) in marketing, it is an eye opener.
> It is sooo exciting to see breastfeeding being framed for a campaign of such
> magnitude!
> Anyone in the US is familiar with "Friends don't let friends drive drunk" or
> "this is your brain, this is your brain on drugs" slogans. It seems (?) that
> the goal is to rival these in effectiveness! WOW!
> For those of us outside of the US/Canada, the framework and insight could be
> applied universally.

<snip>

Somewhat, although the campaign is backed by research including focus group
research and the messaging and target groups were chosen on this basis - so
that phrase, "your mileage may vary" applies here!

-- Jodine Chase

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