> From: Lynn Shea <[log in to unmask]> > > Hi Janice, > Thanks so much for sharing the links to this. > I think its fantastic! For those of us with little experience (or > interest....) in marketing, it is an eye opener. > It is sooo exciting to see breastfeeding being framed for a campaign of such > magnitude! > Anyone in the US is familiar with "Friends don't let friends drive drunk" or > "this is your brain, this is your brain on drugs" slogans. It seems (?) that > the goal is to rival these in effectiveness! WOW! > For those of us outside of the US/Canada, the framework and insight could be > applied universally. <snip> Somewhat, although the campaign is backed by research including focus group research and the messaging and target groups were chosen on this basis - so that phrase, "your mileage may vary" applies here! -- Jodine Chase *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html