see: http://bmj.com/cgi/content/full/321/7270/1196


Representing infant feeding: content analysis of British media portrayals of
bottle feeding and breast feeding
Lesley Henderson, senior research fellow a, Jenny Kitzinger, reader a, Josephine
Green, senior lecturer b.


"Results: Overall, 235 references to infant feeding were identified in the
television sample and 38 in the newspaper sample. Bottle feeding was shown more
often than breast feeding and was presented as less problematic. Bottle feeding
was associated with "ordinary" families whereas breast feeding was associated with
middle class or celebrity women. The health risks of formula milk and the health
benefits of breast feeding were rarely mentioned.
Conclusions: The media rarely present positive information on breast feeding, even
though this feeding practice is associated with the most health benefits. Health
professionals and policy makers should be aware of patterns in media coverage and
the cultural background within which women make decisions about infant feeding. "


regards, Annelies Bon
Lay counsellor of the Dutch bf organization "Borstvoeding Natuurlijk"

Breastfeeding postcards: http://www.borstvoeding.com/shop/english.html
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