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Date: | Fri, 28 Oct 2011 01:06:13 -0500 |
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ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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Charlie,
What exhibit evaluation can do is free up that creativity by letting
designers take a shot a those wild ideas you mention find ones that really
hit the target. It can also find the sweet spots to make the exhibit
experience even better. Of course evaluation can be about creativity! I
always consider it the nuitients in the soil to support that creativity.
(And if you are really creative you'll spot a great come back in that
metaphor.) It all depends how it is done and the colleagiality the built
into the exhibit development process through honesty, good will, and
respect.
The old-style single combat warrior model for the "artist/designer" is not
the only game in town. Sure the single great creative genius works
sometimes, but so does creative collaboration. It's not either and or
proposition.
I love to work with exhibition development teams! It's exciting and
fascinating and fun! Evaluation can play a role in making is exciting and
fascinating and a great experience for visitors.
I don't like the increase drift in the field toward confusing evaluation and
research, increased formality in reporting, and writing for "the field"
rather than the exhibit team. . Formative evaluation should be right there
in the midst of the design process, in the nitty, gritty and give designers
authentic insights, open up new perspectives, and shake up old assumptions
to make room for new ones. Evaluation isn't about "voting" for the best
design--it's about understanding how that design creates a connection to
visitors.
Carey
Carey Tisdal
Tisdal Consulting
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314-496-9097
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