> Herve - Is there any organised marketing of honey
> in Canada? - any that is directed directly at the
> buying public.

Nothing that I am aware of , I'm afaraid. But I am
just a small hobbyist beekeeper in the suburban and
there could be some programs I ignore. Coops you have
in the West is the most collective organised honey
marketing I have been informed in Canada. If there is
some program else, I guess it would be at the
provincial or local level.

Direct marketing to promote local floral honeys would
certainly be a good thing. But it will not solve the
problem of accessing the market. Here, food sale
industry to public has been beeing concentrated so
much that, in practice, there are just 3 doors left
now: IGA, Metro and Lablwas that owns Maxi. It is more
and more difficult to make business directly with the
man in charge of the honeys shelves or with the
store's owner for your local honey. They require you
to deal with the "central buying department" that
deals only for very large quantities. Consequantly, I
see only two packers on the shelves and one coop of
the West plus the famous "president's choice" or "no
name" brand name. In such condition, most customers do
not have a chance to taste local floral honeys (not
blended to adjust color, labelling checked by pollen
analysis). Local honeys are condemned to niche market
or small independant groceries and shops.

Hervé






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