--- Ted Hancock <[log in to unmask]> wrote:
When
> we first got our label
> printed I was told you could not get four colours on
> pressure-sensitive
> stock (self-adhesive paper), so we had our labels
> printed on non-adhesive
> stock and applied glue with a machine.
Speaking from years of experience in the label
industry, I can tell you that there is nothing magical
about pressure sensitive labels as opposed to
non-adhesive stock.  The person who told Ted Hancock
he couldn't get 4-color process on pressure-sensitive
apparently went out of business for good reason.  (I
suspect he was printing offset on sheets and didn't
want to mess with crack'n'peel type material.  I work
for a flexographic printer; we routinely print 4-color
process, including full-color photos, on high gloss
and semigloss stocks with a variety of adhesives,
depending on the application.
  We have now
> found a company that
> can print four colours on pressure sensitive stock.
> They also apply a UV
> coating that stops the ink from rubbing off when
> trucking jars over rough
> roads.  The colours on pressure sensitive stock
> appear to have a harsher,
> more acid tone, but its not overwhelming.
UV varnishes provide both scuff resistance and added
gloss.  There should really be nothing more harsh
about pressure-sensitive, though.
You can email my work address with any specific
questions. ([log in to unmask])

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