Or the manufacturer could do a little product management and price the stuff somewhere near what beekeepers would be willing to pay.
The generic stuff, which of course I would never use, is something like $.02 per gram. The approved stuff is $.26 per gram.
If I’m not mistaken that’s a factor of 13X. Of course it doesn’t cost any more to produce it so the sunk cost of approvals is perhaps what ‘justifies’ that mark up.
I’d call that bad marketing. They could retire that cost a lot faster if they weren’t trying to exploit a monopoly and just priced it at a level people would be willing to pay.
David Harrod (he/him)
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