After dismissing Allen's suggestion that advertisers rule magazine content, I poked that hornet's nest and found support for his position:
> In general, journalists try to toe a fine line, as they know their jobs often depend on advertisers, yet they also aim to retain their journalistic autonomy. Some journalists point to numerous battles they have fought over the control of editorial content, as indicated by an Australian newspaper travel journalist:
> You do have to keep the advertisers in mind but you can’t be dictated by them. But you’d be a fool to alienate one of your major advertisers without having a very good reason. These days, it’s a very, very fine line and it’s a line that’s becoming finer over the years. When I first started there was a very strong demarcation between advertising and editorial, but that’s blurring now.
Hanusch, F., Hanitzsch, T., & Lauerer, C. (2017). ‘How much love are you going to give this brand?’Lifestyle journalists on commercial influences in their work. Journalism, 18(2), 141-158.
Anyway, when I read Bee-L, I do try to listen.
PLB
***********************************************
The BEE-L mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html
|