Randy:
It would certainly have been helpful had they been more informative in
their M&M section--I'm surprised that PLOS accepted such a poor M&M.
Lesson learned: PloS recruits it's Editors from suggestions made by anyone who manages to publish in PLOS. From my interactions, the actual PLoS Editors (the one who has final decision capability - i.e. the paid employees of PLoS seem to be journalists, not scientists.
And PLoS likes to play the pay to comment game. So, if they publish an article likely to generate a lot of sound bytes or debate, they let anyone comment regardless of background (for free), but they charge for any rebuttal article. Hence they double their money.
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