Dee Lusby wrote:
>Reply: No need to evaluate the effect of propolis for control of foul
broods and other maladies as it works quite well. Have talked about that for
many years
How true! No need for any evaluation nor independent verification at all. A
simple testimonial, especially from the latest media darling, has always
worked as well or better to prove the usefulness of any product, technique,
or theory. Check out the "Davie Brown Index" (DBI) to determine a
celebrity’s ability to influence brand affinity and consumer purchase
intent. All you need is the right endorsement and your idea is on its way.
pb
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