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Date: | Fri, 21 Dec 2007 21:23:11 -0500 |
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>Add a story or image about your operation on the label and sell a superior
product in glass at a
>price you can make money at. its not that hard really.
....
>people want the real McCoy and will pay extra for it.
....
>My point earlier about US migratory feedlot honey being lumped with
imported is that a growing
>movement of people want an ethically produced product and shun imports.
The problem I have with your argument is that you're giving way too much
credit to consumers, especially the kind of consumers you're talking about
selling to. Is it possible to add a story or an image and sell for a
premium price? Sure, I believe that. What I don't believe is that that
story or image has to have any real substance, which is to say the market
you're talking about is almost equally accessible to the kind of beekeepers
you deride, should they decide to pursue it. Tell us, Brian, what your
customers wouldn't let you get away with if you crafted your marketing
carefully? You could treat your bees with coumaphos and brag that you
didn't use amitraz or treat them with amitraz and brag that you didn't
treat them with coumaphos. You could send your bees to almond pollination
and just not mention it in your marketing. You could feed tanker loads of
corn syrup and brag that your honey is raw and unfiltered. The beekeepers
I know that sell their honey to "health food stores" for very high prices
here in North Carolina do all of the above.
>We can argue all we want about what
>sustainable means etc. Who would offer though that migratory beekeeping IS
sustainable?
Are you saying your production/marketing model is sustainable?
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