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Date: | Tue, 17 May 2005 09:48:33 -0500 |
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Of all the topics discussed here, I think that the loss of significance
for the word "honey" has the most far-reaching implications for every
beekeeper. Guarding the sanctity of this word should be one of the
chief tasks of organizations like the National Honey Board. Apparently
this is not the case.
Perhaps the most egregious misuse of the word "honey" is in the product
Honey Baked Ham, which is a trademarked term for a product marketed
heavily in the US. See http://www.honeybakedonline.com/HBOnline but
don't expect to find any real information there, as it's a marketing
site referencing "secret recipes and trusted customer relationships".
I have not, with my own eyes, seen the ingredient list for this
product. It is my understanding that no honey is used in its
preparation. So here we have a slightly different situation, assuming
that honey is not included in the ingredient list. Literally, they're
not lying to the consumer, but it would seem a reasonable expectation
that honey would be used in a product named "Honey Baked Ham".
I feel helpless as an individual when I see this misuse of the term
"honey" for this product, "Honey Nut Cherrios", and the ribs we've been
discussing. It's a shame that our national organizations don't feel
the need to protect our primary product name.
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