Bill Mares wrote:

>
> Secondly, how much of the 400 milion+ pound U.S. honey market is that niche?

     Bill, This morning, on the way out to the honey house to turn on the sumps,
I had a thought (rare I know). Perhaps you should ask the question another way.
How much honey is not sold in niche markets.
    Is not all honey sold in a niche market? If I sell my honey (which I do) to
a food manufacturer, is that not a niche. Is honey used in cereals not niche?
Does niche relate to size? Does a market have to be small, or out of the
ordinary, to be a niche? If I sell my honey, in drums, to a major honey packer,
is that not a niche?
    Just a thought from a sleepy head who stayed in bed too long this morning.

                                                                        Mike