I totally agree with Garry Libby.

For some odd reason, beekeepers just don't know HOW TO SELL and  think they
have to beat the grocery store price.

I sell $1000+ (yes, a THOUSAND DOLLARS) per day at my county Fair, and  my 1
pound jar goes for $4.00.  My  honey is not Chinese, heavily heated or
heavily filtered.  It is LOCAL, it is 100% AMERICAN, and I have 'one stop
shopping", because I sell several different kinds of honey, light and dark,
comb honey, creamed honey, honey stix, candles, and gift packs of assorted
honeys.  But the MAIN reason for my sales is that I am not a grocery store
clerk, but a beeKEEPER who can tell customers all the wonderful things about
bees and honey, and DISCUSS the marked queen and her bees in the OBSERVATION
HIVE that is a MUST to sell honey.

Finally, don't sell honey!  Sell YOURSELF and YOUR KNOWLEDGE ABOUT BEES AND
HONEY!

George Imirie
EAS Master Beekeeper
69th year of beekeeping in Maryland