Motherhood Maternity, as well as all of the other subsidiaries of
Mothers Work, has always sold all their customer info to Experion, the
main supplier of names to formula manufacturers. As of a year or so
ago, Mothers Work entered into a contract with Mead Johnson to do
promotion for Similac and other related products in all their stores as
well as supply customer info. This means Mothers Work *and* its owned
companies: Motherhood Maternity, Pea in a Pod, and a few others.
I recall a letter writing campaign that was greeted with a shrug.
My long-standing hard learned advice is never provide your name and addy
to anyone unless you want junk mail. If you are giving it to any place
related to babies, you are sure to get on a formula company list.
Jake, LLLL in PA, IBCLC2B
> I hope this is an ok question to ask. I thought someone here might know the
> scoop. I was so excited, we just got a Motherhood Maternity here a few weeks
> ago. So, I went in and looked around. Found a couple things and went to pay.
> Of course when I got up there they said, "Your Address Please". And, I
> started until it occured to me what it was for. I then said, "Are you going
> to sell it to a formula company?" Of course they said, "Well, you'll get
> something from Similac" At that point, I noticed a big sign there about "Sign
> up for the Welcome additions club, it's Free!"
> Does anyone know if it's some kind of deal between the two or what? Is it
> worth writing to them about or is it something they have really going and
> won't reconsider? I'm thinking about seeing if they'd be willing to hand out
> some Bfeeding info as well, if they plan on continuing this. Has anyone done
> anything along those lines?
> Teresa in PA-LLLL, SAHM to Brady (4) Abbey (2) and someone new in April!
>
--
Jake Marcus Cipolla: freelance writer & editor; homeschooling
work-at-home mom to Luca (7/94), Nicholas (5/97), & Aidan (3/00).
mailto:[log in to unmask]
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