I am pretty sure it did come from La Leche League. When they began all
feedings (breast or bottle) were on a strict 4 hour schedule, yes even for
a newborn, and if the baby was hungry before 4 hours. Well you obviously
don't have 'enough' milk so switch to bottle/formula. La Leche League were
the first to say maybe the baby is hungry and expecting a tiny newborn to
wait hours is a bit excessive. So they came up with the idea of feeding the
baby when they seem hungry. The name is also used as cue feeding, on
demand, etc

Felicia Henry

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