Marianne has asked about Code issues. On Wednesday I posted this:

There is a difference between marketing and selling. The appearance of bottles and nipples on a website of a manufacturer/distributor of bottles and nipples is a Code violation as it is considered promotional or marketing directly to the consumer. The presence of these products on a store shelf is not promotional as the Code allows the simple selling of the product. Shelf talkers (those cards that stick out into the aisle directing your attention to formula, bottles, or nipples, is a Code violation as?are store displays of formula at the end of an aisle as they are drawing attention to the product through a marketing technique, i.e. this is promotional). 

Your question about who decides what is a Code violation can be answered by the International Code Documentation Center in Penang?and the IBFAN groups around the world who monitor the Code and publish Code violations. You might wish to obtain their publications;

IBFAN's new?Breaking the Rules: Stretching the Rules 2007 http://www.ibfan.org/site2005/Pages/article.php?art_id=510&iui=1

US country report: Still Selling Out Mothers and Babies
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Canada's country report: Out of the Mouths of Babes
http://www.infactcanada.ca/

The Code does not ask a company what its motivation is to become Code compliant. The motivation is irrelevant. The important piece is that it adheres to the articles of the Code and subsequent resolutions. The Code contains many gray areas and was created well before the Internet came into being, so all of us who monitor the Code do the best we can in interpreting its content and intent.

Marsha Walker, RN, IBCLC
Weston, MA



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