Please pardon the pretentious title to this post but there is a very large
problem brewing.  (Also pardon the caps.  I wanted to emphasize a few points.)

This is NOT a rumor.

The American Academy of Pediatrics "New Mother's Guide to Breast-Feeding"
(sic on the hyphenation) has been purchased by ROSS LABORATORIES in large
quantities to be distributed WITH THEIR NAME AND LOGO to "give" to hospitals
so that they may be given to new mothers with their discharge pack.

I repeat, this is NOT a rumor and may be confirmed by writing to either Betty
Crase ([log in to unmask]) or to Maureen DeRosa, Director, Department of
Marketing and  Publications at American Academy of Pediatrics
([log in to unmask])

I do not know Ms. DeRosa, but I have certainly known and loved Betty for many
years.  She is one of the finest LLLI people I have ever met and has been
"inside" the AAP for some time now.  Her job is important to us all.

I would assume that La Leche's plan to also put this book into their
catalogue will be canceled.

Not only will LLL not be "two clicks away" from formula marketing, LLL will
be selling a book, favorably reviewing a book and supporting a book which
will be in the hands of tens of thousands of new mothers looking at SIMILAC'S
LOGO on the cover.

I appreciate the response I get from many of you when I write tongue in cheek
or make my feeble attempts at humor.  Although this seems stranger and more
of a parody than anything I could ever have imagined or written, I have never
been more serious.  I would like to repeat, this is not a rumor and I have
confirmed all the facts in this post.

I would ask that you all urgently email the AAP and Betty to stop this
stunningly deceptive plan.

I am disgusted that the AAP would allow this.

This bizarre between breastfeeding's biggest enemies and the AAP and La Leche
League has to be protested by each and every one of us.

(I will be posting this to BFMed, Lactnet and elsewhere.  I am sorry if you
receive this twice.  Actually, I hope you receive this at least twice.)

Jay Gordon, MD, FAAP, IBCLC
LLLI Professional Advisory Board

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