Every once in a while I go to E-bay and type "lactation" to see what comes
up. I just did this and there is someone on there offering unlimited
lactation consults via e-mail and a 30 minute emergency consult for bid
starting at $9.95! Not just one but two auctions.
Here is the url:
http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=2952537623&category=50341
Is this ethical? (tongue in cheek)
Mary Tunstall RN, BSN
Charleston, SC
----- Original Message -----
From: "Jodine Chase" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Friday, September 19, 2003 11:10 AM
Subject: Re: great statement
> On 9/18/03 7:59 PM, "Dee Kassing BS MLS IBCLC" <[log in to unmask]> wrote:
>
> > Diane,
> > You wrote: "Now if we can just get the "F-word itself
introduced..."
> > I am wondering, do you mean as in "If a woman uses formula, it
raises
> > their risk of ovarian cancer and breast cancer."? In a class on
advertising,
> > they taught not to use the "competition's" name because that put *that*
> > word/name/idea in the audience' mind. The only word/name/etc. you want
to use
> > in
> > advertising is the name of the thing you *want* the audience to use. If
that
> > theory is still in use in the advertising field (and it might not be,
times do
> > change), then I think the wording of the statement is probably the
better way
> > to do it. Also, I still come across so many people (I live in the
Midwest
> > [USA] and things are *so* slow to change here) who aren't comfortable
using
> > the
> > words "breast" and "breastfeeding". So if the word gets used over and
over,
> > such as in the statement, perhaps those people will become de-sensitized
and
> > more
> > comfortable with the words. Then, if they can hear the word without
> > cringing, perhaps they would be willing to begin to entertain the idea
of
> > actually
> > *doing* it? Just some thoughts.
> > Dee
> >
> > Dee Kassing, BS, MLS, IBCLC
> > Collinsville, Illinois, in central USA
>
> Interesting thoughts, Dee.
>
> In the world of advertising, comparative advertising has generated some
> controversy and there are some who believe the competitor's name should
> never be used.
>
> However, this is not a prevailing view and the research base shows many
> benefits to comparative advertising. In fact, formula companies use
> comparative advertising all the time - the classic check-list ads.
>
> There other complexities - for example, people respond differently to the
> underdog's comparative ad vs the market leader's ad. If you are interested
> there is a good bibliography of research on this subject at the University
> of Texas Advertising Department research website:
> http://advertising.utexas.edu/research/biblio/Comparative.html
>
> I'm not sure how much of the above is applicable when it comes to general
> communication of risks vs benefits.
>
> -- Jodine Chase
>
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