Susan, I still had this in my Lactnet folder.  It's one of three
emails that Nancy Wight sent to the list that day, each one
containing letters to/from the major players in the retooling of the
Ad Campaign.

You asked for a letter that was sent by a "formula industry
representative".  This one was sent by Dr. Carden Johnston,
then-president of the AAP, and not technically a formula co. rep.  We
can all judge the contents of the letter for ourselves.

Hope this is what you were looking for.  If it's not, at least it
points you to a date to pull up in the archives.  There were lots of
posts about the Ad Campaign around this time.

Margaret
Longmont, CO


>X-From_: [log in to unmask]  Wed Nov 19 17:59:51 2003
>Date:         Wed, 19 Nov 2003 19:59:35 EST
>Reply-To: Lactation Information and Discussion
><[log in to unmask]>
>Sender: Lactation Information and Discussion
><[log in to unmask]>
>From: [log in to unmask]
>Subject: OWH/Ad Council Campaign threatened - In 3 parts
>To: [log in to unmask]
>
>Part 2:
>Dr. Johnston's (President of AAP) letter to Secretary Thompson"
>
>November 6, 2003
>
>Honorable Tommy G. Thompson
>Secretary
>Department of Health & Human Services
>200 Independence Avenue. SW
>Washington. DC 20201
>
>Dear Secretary Thompson:
>
>It has come to our attention that an advertising campaign to promote
>breastfeeding is about to be launched by your Office on Women's
>Health. We applaud
>this initiative.
>
>The American Academy of Pediatrics has always been staunch supporters of
>promoting breastfeeding as the optimal source of nutrition for most infants in
>this country. The current data indicate that the numbers of mother's
>who initiate
>breastfeeding while in the hospital following delivery has steadily increased
>over the past decade, and now nearly 70% of these mothers are electing to
>nurse their new babies. Unfortunately, the number of mothers who continue to
>breastfeed their infants at six months of age drops to about one in three. We
>think the numbers in both of these categories can be improved upon,
>and a public
>awareness campaign is certainly a positive step in that direction.
>
>In reviewing the web page of The Advertising Council, the group that will be
>developing the media messages for this campaign, we note that the focus will
>be on the risks incurred by not breastfeeding rather than to expound upon the
>benefits to be derived from breastfeeding. We have some concerns about this
>negative approach and how it will be received by the general public. Let's not
>repeat the errors we made in the past relative to substance abuse among our
>youth where we focused on the risks associated with using drugs and
>alcohol rather
>than promoting on the positive consequences of not getting involved in these
>behaviors. We must absolutely avoid making any claims that cannot be
>scientifically validated and thus undermine the credibility of the campaign.
>
>As you know, pediatricians are at the very forefront when it comes to
>discussing infant feeding with parents. The American Academy of
>Pediatrics is the
>association representing nearly 60,000 of these healthcare
>professionals, and we
>offer our assistance in any way you might deem appropriate to ensure the
>effectiveness of this campaign.
>
>Sincerely,
>
>Carden Johnston, MD
>President
>American Academy of Pediatrics
>  CJ/pj
>
>Nancy E. Wight MD, FAAP, IBCLC
>Neonatologist, Children's Hospital, and Sharp Mary Birch Hospital for Women
>Medical Director, Lactation Services, Sharp HealthCare
>San Diego, CA, USA
>Email: [log in to unmask]
>

             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome