This sounds wonderful to *us, bf supporters*, but can you really see supermarkets or milk manufacturers being willing to promote a service that would decrease their profits?

They profit hugely from breastfeeding failure, & wouldn't want a customer to even consider reversing that trend:(((

Great idea though, Karleen!

Sheila Company UK
Health Visitor, IBCLC & NCT bf counsellor

>Yesterday I was in the supermarket and walked past a mum standing in
front
of the rows of infant formula trying to work out what to buy. It
occurred to
me that it would be wonderful if we had advertising of breastfeeding
similar
to that for quitting smoking on cigarette packs... Imagine if in each
supermarket in each formula row there were signs "If you need
breastfeeding
help please call the Australian Breastfeeding Association on XXXXX for
assistance" and "Weaning can be reversed, if you wish to start
breastfeeding
again please call the Australian Breastfeeding Association on XXXXX"
Now why couldn't that happen??

Karleen Gribble
Australia>


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