Gina,
Contact the ICDC and ask. To me it's pretty clear...it's not just the photo 
but the text that is marketing to parents. Easily a breach (and wouldn't 
parents want their babies to quickly proceed to the "expert" teat...)
http://www.ibfan.org/site2005/Pages/article.php?art_id=476&iui=1
In order to sell all that is required is a name and price...everything else 
is marketing.
Karleen Gribble
Australia

----- Original Message ----- 
From: "Safe Passage Birth Services" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, March 05, 2008 2:16 AM
Subject: Re: WHO Code question


> This is my confusion. My gut reaction is to agree with Liz. I think
> that the cute little bottle on the cute little website seems to
> displayed in such a way that it is meant to be visually appealing to
> mothers. This, IMO, is marketing.
>
> That said, in this age of Internet sales, it's near impossible to sell
> something without a picture on a website. But, I feel like perhaps a
> written description without the cute and appealing picture would be
> more appropriate.
>

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