In this little piece about another product 'useful' for hiding away when 
breastfeeding:
http://www.guardian.co.uk/theguardian/2009/apr/20/discreet-breastfeeding-mam 
ascarf-shortcuts
there is this sentence: 

"O'Mara has shared the experiences that inspired the Mamascarf. One was 
trying to feed her son "on a flight to Majorca, right next to a bunch of 
drunken stags". The other involved a couple tutting at her in a cafe. Many 
mothers also say that outright approval can be just as bad: smiling lechery 
or the onlooker who announces that, "What you're doing is really great!" " 

Over the years I have often heard breastfeeding supporters talk about giving 
women bfing in public open approbation, and I have wondered about the 
effects.  This would be a genuinely new question to ask about this area -- 
and be of use to us.  What do we do?  Is it actually counter-productive to 
call attention to owmen bfing in public, even if we do it in a good way? 

I don'tknwo if your son is going to do qualitative research or if what he 
needs to do is something literature based (and there is no literature on 
this question, I think). However, a suggestion, on a topic which I do think 
is new. 

Magda Sachs, PhD
Registered Breastfeeding Supporter, The Breastfeeding Network, UK 

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