Amy Peterson, BS, IBCLC wrote:
> Whether or not doctors receive gifts is beside the point.  Formula manufacturers and drug companies know that receiving a sample from a doctor or hospital will create brand loyalty for the typical consumer.  "My doctor gave me this brand, so it must be best."  New mothers are in a fragile emotional state, and perhaps desperate during feeding problems.  Surely they, too, become a typical consumer during these times of crises.  It's a billion dollar industry relying on consumer loyalty.
> 
> Further, one study shows that of mothers who plan to formula feed and who do not receive formula samples, 50% go on to breastfeed.  No formula to fall back on perhaps leads to trying to breastfeed.  

That sounds interesting - have you got the reference?


Best wishes,

Sarah Vaughan

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