I don't think that we can blame advertising solely for women's use of
formula. Formula use is now pretty well ubitquitious. It may be abnormal
physiologically but in terms of culture it is normal (and the exclusively
breastfed infant is extremely abnormal).
We're lucky here in Aust- our government provides guidelines for health
workers on infant feeding and this includes advice on the use of formula
which says in essence that there's no difference between formulas, none is
better or worse than the other- buy the cheapest- easy!
Karleen Gribble
Australia

--------------------------------------------------
From: "Sam Doak" <[log in to unmask]>
Sent: Thursday, December 31, 2009 2:02 AM
To: <[log in to unmask]>
Subject: Re: [LACTNET] Need a reference!

>>
> The parallel to tobacco? "The sharp increase in cigarette use during the
> early to mid-1990s observed in this and other surveys might have resulted
> from expanded tobacco company promotional efforts, including discounted
> prices on cigarette brands most often smoked by adolescents, product
> placement in movies, development of nontobacco product lines with company
> symbols (e.g., hats and t-shirts), and sponsorship of music concerts and
> other youth-focused events" (Nelson DE, Mowery P, Asman K, et al.
> Long-term
> trends in adolescent and young adult smoking in the United States:
> metapatterns and implications. Am J Public Health 2008;98:905--15.)
>
> I stand by my thoughts that substituting the normal (breastfeeding) for
> the
> abnormal requires the follow-through with someone who is dedicated to this
> branch. I don't want to be responsible for suggesting a mother use Formula
> A, and next find out the baby has bloody diarrhea. I dislike the thought
> of
> suggesting a medical treatment (which is what the use of formula is) to a
> mother, not being an expert on the topic. And honestly, the thought of
> being
> an expert on that topic sickens me.
>
> Best wishes,
> Sam Doak
>
>

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