Hi all.
I am following with interest this thread about marketing products, ideas,  
professions. It is all the same stuff, although start as well as end 
points are thoroughly different. Here in Italy we have a law that forbids 
doctors advertising their practices. Although in the old times, I guess,  
there was a well meaning intent in separating us from quacks and barbers 
etc. now there are rumors that the law will probably change. People are 
more educated - at least on this topic - and can or quickly learn how to 
choose and know what's behind and between words and pictures. Therefore I 
feel more compelled to market the IBCLC profession - one that is not even 
ufficially recognized - for reasons far beyond than personal. For this 
purpose I am gathering any possible piece of evidence showing how 
breastfeeding prevalence and duration are improved in affluent/western 
type of society upon *IBCLC* intervention.  I am asking you to kindly 
share your information or any suggestion on the issue.
Warm regards
M.Ersilia Armeni, MD
pediatrician AND ibclc

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