I find the term "Baby friendly" used by a formula company rather funny, as
it is a name that resembles very closely the UNICEF / WHO Baby Friendly
Hospital Initiative, in which hospitals need to show their awareness of the
WHO code, and their compliance to it.

Did they choose that name to induce confusion among the public?
Or just by chance?

I find it curious.

Micaela
Italy


On Sun, Nov 3, 2013 at 2:48 PM, Marsha Walker <[log in to unmask]> wrote:

> Formula companies have been using this ploy for many years to ingratiate
> themselves into the maternity unit culture. Offering free education to
> become Baby Friendly is a wolf in sheep's clothing. This is done to assure
> that a hospital who is working towards Baby Friendly remains loyal to a
> particular formula brand, especially when the discharge bags are no longer
> distributed. Check with your Corporate Compliance Department to see if
> accepting free staff education is in keeping with the avoidance of a
> conflict of interest. Company sponsored education is designed to assure
> that staff look kindly upon infant formula and do not hesitate to recommend
> its use. The information in these offerings can be biased and tend to
> neutralize the differences between infant formula and human milk. Baby
> Friendly is seen as a threat to infant formula sales, as hospitals are
> bribed to assure that formula is directly marketed to new mothers through
> the healthcare system (a trusted entity in the eyes of the mother).
>
> Marsha Walker, RN, IBCLC
> Weston, MA
>
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