Dear Friends:
    Wow, Kathleen Huggins, what an opportunity. Here  are two ideas.
    The USA is excellent in marketing; we can sell  anything to just about
anybody; we have breastfeeding promotion very well  developed. But breastfeeding
support and protection are deficient in the USA.  According to WHO,
breastfeeding support and protection are just as important to  increasing breastfeeding
initiation and duration as is breastfeeding promotion.  My dream would be to
have this person send funds towards breastfeeding  support.
    (I worry that the new ad campaign will have a  detrimental impact on
breastfeeding because new mothers will start in the  hospital, go home and have
problems, and find no one to help them. They will  have a miserable time
breastfeeding, and tell all their friends not to bother.  Research (I believe it was
Ekwo) findings show that mothers will be discouraged  from even initiating
breastfeeding if their friends tell them horror stories.  They are more likely to
choose breastfeeding if they don't know anyone who has  breastfed.)
    So whatever support network is in the area where  this person lives could
benefit from counselor training programs, communication  networks between
practitioner offices to peer counselors, and telephone services  to contact new
moms. Our local group used to have a cell phone that was used by  the person
covering the Hotline; we had to give it up due to lack of funds. The  cell phone
made it easier for that person to do her job.
    If that doesn't appeal, what about starting a milk  bank?
    warmly,
Nikki Lee RN, MS, Mother of 2, IBCLC, CCE
Maternal-Child Adjunct  Faculty Union Institute and University
Film Reviews Editor, Journal of Human  Lactation
Support the WHO Code and the Mother-Friendly Childbirth  Initiative

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