Listen to the CD. It used to have a message from the company, 
positioning their product as helping a baby's neurological development 
as the first track. It's probably still there.

Look for logos on the "gifts". Even toddlers recognize logos, long 
before they can read. Teddy bear (usually cuddling a blanket), Peter 
Rabbit (being bottlefed!), and crayon-drawn hearts are the logos of the 
three major companies formula brands. Logos are marketing. If the little 
"gift" has some relation to the logo or the message the company wishes 
to get out about their product, it serves as a reinforcer. (Hence the 
classical music cd!)

Good luck.
Remember to point out hidden messages in the "how to breastfeed" 
literature - lack of wedding rings on the bf mothers; near nakedness or 
confinement to the bedroom/rocking chair/nightgown; lack of eye contact 
in the photos of bf; admonitions to eat a great diet (tons of veggies); 
over-emphasis on pain and potential problems; etc. Someone who isn't 
savvy to bf mother's fears might not pick those up.

Catherine Watson Genna, IBCLC NYC

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