Dear Lara,

Thankyou for sharing this link. It is indeed very disappointing that  
women seems to be subjected to 'subliminal' messaging from formula  
companies. I do question though the worthiness of balancing this  
information (since we cannot stop it) with informational based books  
on the differences between breast and formula and the short and long  
term maternal and neonatal risks associated with it's use, that are  
given out upon the hospital booking visit.

What I have seen recently on parenting sites, is nothing short of  
disgraceful. With so many women turing to online medias for support,  
there seems to be a real trend to "supporting formula feeding  
mothers". I agree non breastfeeding mothers also require support and  
nourishment, but on some of these sites (and IBCLC's who advocate  
formula are supposably on these sites also) information being passed  
off as fact for research that infant formula is but an equal choice to  
breastmilk. There is a real belief that formula is not associated with  
any of the health problems that high quality research has  
demonstrated. I in fact was 'barred' from stating that I believe there  
was a link between my coeliac disease and consequently dairy milk  
allergy and my brothers autism with having been breastfed only 6  
months with early solids and formula/ cows milk fed thereafter. Have  
formula companies infiltrated so deep that women really believe this?

I am for women making informed choices, but putting ones head in the  
sand (as I've seen on these sites) is a clear indication that we are  
not meeting the educational needs of women when they are most  
susceptible to learning, during pregnancy.

Wasn't this fellow very bold for making such a clear statement about  
infant formula advertising! I thought they would be keeping these  
'secrets'.

Blessings,
Rachael Austin
RN RM C&FHN IBCLC Adv. CBE
Author of "Feeding Baby: A Definitive Guide to the Science and Wisdom  
of Infant Feeding Choices"

Asia-Pacific Regional Representative
International MotherBaby Childbirth Organization



On 04/10/2011, at 1:37 AM, LACTNET automatic digest system wrote:

> Formula marketer pushing Code-breaking social media strategies to Drs


             ***********************************************

Archives: http://community.lsoft.com/archives/LACTNET.html
To reach list owners: [log in to unmask]
Mail all list management commands to: [log in to unmask]
COMMANDS:
1. To temporarily stop your subscription write in the body of an email: set lactnet nomail
2. To start it again: set lactnet mail
3. To unsubscribe: unsubscribe lactnet
4. To get a comprehensive list of rules and directions: get lactnet welcome