>I need to make up a single sheet of paper to hand to all my honey
>customers and "non-customers" that explains all the benefits of locally
>produced pure  honey verus store bought "god only knows where it >came
from" honey.

I see the above as negative .
Putting down your   competition turns many consumers off. Other than over
processed the store local honey is not very different than the honey you are
selling.

>This fall I gave out samples of my honey in the neighborhood and >included
a small write up on the advantages of locally produced honey.

I see  the above as positive.

Price also enters in to selling local honey. Many buyers will buy a jar of
honey from you at an event but revert back to buying the lower priced
discount store honey for everyday use.


> I received zero subsequent requests for additional honey.  I think my
>write up was lacking in "hard bullets" on the advantages of local honey.

Takes time to build up a customer base. Don't give up!

>Also, I'm finding that most people just don't think about honey when >they
are looking for a sweetener "honey is for hot rolls" is the common >response
when I ask about its use.
>How can one change that thinking?

Better than telling people the store honey is inferior is to point out the
difference between honey and refined  sugar. Refined sugar has long been
shown to have health risks.

Start selling honey to your friends , neighbors ,church people and fellow
employees at work. They will feel obligated to buy a jar from you. When they
find out what a wonderful product you are selling then you should get repeat
business. Most hobby beekeepers sell all their excess crop before the first
of every year. Waiting lists are not unusual.

Bob