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Date: | Fri, 17 Mar 2000 08:21:00 EST |
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I get lots of jokes from friends. This one came in this morning. I just
thought I would share a few, especially since the first one was about our
favorite subject.
Roni Chastain, RN, LCCE, FACCE
Long Island, New York
Things to contemplate about advertising
>1. The Dairy Association's huge success with the campaign
>"Got Milk?" prompted them to expand advertising to Mexico. It
>was soon brought to their attention the Spanish translation
>read "Are you lactating?"
>
>2. Coors put its slogan, "Turn It Loose," into Spanish, where
>it was read as "Suffer From Diarrhea."
>
>3. Scandinavian vacuum manufacturer Electrolux used the
>following in an American campaign: "Nothing sucks like an
>Electrolux."
>>
>5. When Gerber started selling baby food in Africa, they used
>the same packaging as in the US, with the smiling baby on the
>label. Later they learned that in Africa, companies routinely
>put pictures on the labels of what's inside, since many people
>can't read.
>
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