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Date: | Thu, 3 Jun 1999 17:28:21 PDT |
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>From: laurie wheeler <[log in to unmask]>
>To: [log in to unmask]
>
>I was surprised to see, under the title "WOW! Free Coupons and
>Samples" in the Lamaze materials, the following sentence:
>As part of our "Special Delivery" Program, we are proud to provide free
>money-saving coupons and samples to your expectant couples. You'll see a
>coupon for Baby Gold Bond Powder, one for Playtex Bottles and Nipples,
>information about Baby's first bath.......
>
>Marketing Playtex bottles and nipples is a violation of The WHO Code.
>Perhaps you were not aware that The Code applies to breastmilk substitutes,
>bottles, and nipples. The Code says:
>- no advertising or promotion of these products to the public
>- no free samples of breastmilk substitutes and artificial feeding products
>to mothers or in the health care system
>
>I therefore recommend that you discontinue this promotion.
>
>Laurie Wheeler, RN, MN, IBCLC
>Hospital LC
>Louisiana Breastfeeding MediaWatch Campaign
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