All of the suggestions I've read so far about where the formula companies
got someone's name have been if the woman signed up for something (car seat
registration, birth registry etc.) AFTER the baby was born.  However, I
know of a person who was pregnant for eight weeks, began bleeding, went to
her doctor, who referred her to a hospital for an ultrasound.  At the point
she left the hospital, there was a heartbeat on the ultrasound, etc. so she
was still considered pregnant.  However, she miscarried two days later.  A
few months later she began getting literature from a formula company.
Closer to her due date (which they had and stated it in a "congratulations"
letter) they began sending formula. The only places/people who knew she was
pregnant were her doctors office, the hospital ultrasound clinic and her
insurance company.  She hadn't told anyone and hadn't signed up for
anything. Getting formula in the mail was not only disturbing since she's
an avid breastfeeder but it brought up more grief reactions to the
miscarriage.  This seems to clearly be a breech of confidentiality of her
medical records.  Does anyone know how she might prosecute with limited
funds?