>From: tech <[log in to unmask]>
>To: "'LAURIE WHEELER'" <[log in to unmask]>
>Subject: RE: Other question (Site Feedback)
>Date: Mon, 28 Dec 1998 17:09:20 -0500
>
>Many thanks for your e-mail. We're sorry that you did not care for our
>advertisement. We have forwarded your comments and inquiries to the
>appropriate executives at Clinique. We value our consumers and their
>opinions and hope you will >continue to look to Clinique with
confidence and satisfaction for all your >skin care and makeup needs.
>
>Thank you.
>Clinique Tech
>
>
>-----Original Message-----
>From: LAURIE WHEELER [SMTP:[log in to unmask]]
>Sent: Saturday, December 26, 1998 9:53 PM
>To: [log in to unmask]
>
>I am writing about the Dec 98 issue of Allure Magazine, where I was
>>disappointed in your ad for Clinique Turnaround Cream on p. 17. The
baby >bottle tie-in was clever, but does not equate health and youth to
me. The >feeding bottle as a symbol for babies is very pervasive in the
media.
>
>However, numerous health organizations, struggling to promote the much
>healthier choice of breastfeeding, would like to see that changed. In
a >recent policy statement (Dec 97), The American Academy of Pediatrics
>states that practitioners should "encourage the media to portray
>breastfeeding as positive and the norm."
>>
>You may think that I am being very picky about this. However, whenever
>women see this type of symbolism, they become more convinced that
bottle >feeding is healthy for babies, which is very far from the truth.
You may >not know all the health problems assoc. with bottle feeding,
but I urge >you to change your ad.
>>
>Sincerely,
>
>Laurie Wheeler, RN, MN, IBCLC
>Louisiana Breastfeeding MediaWatch Campaign
>Violet LA 70092
>[log in to unmask]
>
>Note: The Louisiana Breastfeeding MediaWatch Campaign is part of the
>National Breastfeeding MediaWatch Campaign, sponsored by the Texas Dept
of Health, an ongoing project of the Bureau of Clinical and Nutrition
>Services. For more information, call (512) 406-0744.
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