Content-Transfer-Encoding: |
7bit |
Sender: |
|
Subject: |
|
From: |
|
Date: |
Sun, 21 Mar 1999 16:26:32 -0600 |
Content-Type: |
text/plain; charset=ISO-8859-1 |
MIME-Version: |
1.0 |
Reply-To: |
|
Parts/Attachments: |
|
|
To add to Linda's message, the billboards from Best Start say: "Give a
breastfeeding mom your loving support" (with 1. a picture of a family of
your choice -- African American also available in addition to the other
groups Linda listed 2. the logo with the heart - loving support makes
breastfeeding work & 3. for more information call WIC -- hopefully that
could be modified for your group if you wanted)
The Kansas City area did get a grant and used the Best Start billboards,
t.v. ads, etc., and they received positive comments. We show the
breastfeeding t.v. ads to our WIC moms -- those who have chosen formula as
well as those who have chosen breastfeeding. The ads go over very well as
the baby is speaking.
One of the t.v. ad babies says: "If you need a little privacy, you can
cover me up with a blanket." "And don't feel funny about breastfeeding me
anywhere -- when we babies are hungry, we gotta eat!" The t.v. ads are so
CUTE!! (if I won the lottery, I'd pay to get these ads on t.v. everyday!!)
We've asked our formula feeding moms to support breastfeeding in the
community. It is neat to see their attitudes change from yuck about
breastfeeding to ...yes, I'll support my friend, but I'm not going to do
it....to okay I'll think about it....to why didn't you make me do this last
time - I really like this!!! (and all other opinions in between).
Jill Lund, RD, MS
St. Louis, Missouri WIC
|
|
|