California WIC is putting it's money where it's mouth is and has started the
PR Campaign  "Loving Support Makes BFing Work" in English and Spanish.  You
should hear and see many more ads  over the next month.  I believe 10 states
were chosen, but each has it's own time table.
Nancy Wight MD, FAAP, IBCLC
Member, California Breastfeeding Promotion Committee