Marsha Walker wrote:
>Sticking a breast pump in a discharge pack is still advertising. The formula
company has its logo, coupons, literature, and samples plastered all over,
in, and around the pack. This is called brand recognition. If you can get a
sample in the consumer's hand, she is much more likely to buy it when she
sees it again in the store because she recognizes it.
My personal gripe is with the freebie diaper bags and toys that are often used even
by experienced bf moms, who thereby unwittingly provide free advertising for these
companies. Moreover, their babies play with the toys, and I can't help but wonder if this
is an even more insidious form of advertising - imprinting a company logo on infants to
build warm, fuzzy memories which may later evolve into buying a particular brand.
Norma Ritter, IBCLC, LLLL, going paranoid in Big Flats, NY
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"If not now, when? If not us, who?" R. Hillel
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