When I had my private LC business in Virginia I registered my business name
as "Lactation Station". I often got mail and phone calls from companies
trying to sell me insurance, long distance phone services etc. One caller
asked what kind business it was. I told him what a Lactation Consultant is
and does. He said "oh, I though it was a frozen yogurt business" Nancy
Sherwood IBCLC, LLLL- Perth, Australia