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Date: | Thu, 25 Apr 1996 22:17:51 -0400 |
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>Seems that Abbott Labs is hitting both ends of the lifespan....from Similac
>to Ensure. Are the middle-agers next? Or how about Pregnancy?
Guess what? The formula companies are already hitting the middle-agers.
There are now supplements (aka "formula") for (1) infants (2) >6 mos.
infants (3) children (one has a really awful advertisement, pointing out
"When you were a kid and sick mom made you chicken soup. But now, you can
give your sick child our formula made for children who need that extra
care...yadda yadda yadda...") (4) "active" adults (5) seniors who are
healthy (6) seniors who need extra calories, vitamins. So far the teenage
market is missing, but I think teen girls are buying the diet formula
drinks. As for formula for pregnant women... How 'bout it youse formula
folks who lurketh here? It IS in the works, right?
Margery Wilson, IBCLC
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