Julie wrote:

"I was talking with my family about the commercialization of breastfeeding,
and my kids pointed out that there are probably influencers, sponsored by
companies, peddling all this stuff to their viewers on Tik Tok or
wherever.  When mothers search "breastfeeding help," that's what pops up,
so this stuff is what they think will help. They don't know any better.

Maybe we need to be making videos on Tik Tok with actual information and
that don't peddle useless/costly crap."

It is depressing, Julie, and colleagues fall prey to this as well. Something of a side note: several years ago, Abbott Labs ran a diabolically clever commercial about formula feeding parents and breastfeeding. It won a Clio award (the Oscar of the advertising world). It was appalling to see how many healthcare people I worked with, including IBCLCs, fell for that commercial and thought it was touching. They missed the subtle degradation of the nursing moms and the "alpha" nature of the sophisticated formula feeders." Here is a link to YouTube, in case anyone wants to be depressed today: https://www.youtube.com/watch?v=JUbGHeZCxe4e Mother ‘Hood
Our work will never be done. The Politics of Breastfeeding: When Breastfeeding is Bad for Business (Gabrielle Palmer) is truer today than ever before.
Warmly,
Anna Swisher, MBA, IBCLCJarrell, Texas
  

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