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Lactation Information and Discussion

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Subject:
From:
Elizabeth Brooks <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Fri, 16 Mar 2018 06:06:50 -0400
Content-Type:
text/plain
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text/plain (34 lines)
This is no different from handing out a formula discharge bag. You are
being used as an unpaid shill.

The company is endeavoring to have you (the IBCLC/healthcare provider)
"bathe the product with the respectability of your profession" (as I like
to put it).

The insidious thing is that accepting even one little teeny tiny something
(a bottle, a bra, an herb supplement) to "try out for your clients" will
now, through the phenomena of "reciprocity," make you MORE INCLINED TO
FAVOR THAT COMPANY. And you won't even realize it. It is powerful stuff,
this reciprocity, and marketing and persuasion gurus have been All Over It
since the 1940's when it was first described.

Mark the email spam, as I did.

-- 
Liz Brooks, JD, IBCLC, FILCA
Wyndmoor, PA, USA
Director, Human Milk Banking Assn of North America (2015-17)
Adjunct Professor, Drexel Univ, Public Policy of Breastfeeding
"IBCLCs empower women and save babies' lives!"-Ursuline Singleton

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