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From:
the juliest person you know <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Thu, 29 Jan 2015 15:51:54 +0000
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"Date:    Wed, 28 Jan 2015 23:21:41 +0000
From:    [log in to unmask]
Subject: Viral commercial

Anyone seen the Similac commercial on mommy wars?  I've seen it, but frankly the subliminal and not so subliminal messages didn't hit until one of my clients who is struggling with milk supply brought it to my attention today.  Go look it up if you can.  Here's one link don't know if it will work.  http://www.bing.com/videos/search?q=mommy+wars+similac+commercial&qpvt=mommy+wars+similac+commercial&FORM=VDRE#view=detail&mid=757FA7488A742EC28E2B757FA7488A742EC28E2B   It purports to suggest that moms should just get along and think about what is best for the baby.  But it makes fun of natural birthing, portrays breastfeeding mothers as mean, competitive and vindictive and formula mothers as being kind and non-competitive.  IT really is another blow in the mommy war battle, and a commercial for "let's just get along and formula-feed and not try so hard."  
What did you see?"~~~~~~~~~~~~~~~~~~~
Yep, that's pretty much what I saw, except that I did find it amusing, and I hated that the breastfeeders were wearing those covers.  Nothing says "I'm embarrassed to do the normal thing" like a breastfeeding cover.  You have to wait until the very end to see the punch line.  The  video is about 2 and a half minutes.
Julie Tardos
 ==== I went to rehab in wine country just to keep my options open.  -- Robin Williams

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