NZ companies are targeting the Asian market for their aggressive marketing of artificial baby milk. I notice that many companies offer their brands on the international market e.g on a site like Alibaba Global Trade under different labels than those used in NZ that are code compliant. They are clearly market Birth, from birth or 0 - 6 months.
http://www.reuters.com/article/2013/03/27/fonterra-china-formula-update-1-pix-grap-idUSL3N0CJ03X20130327
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