Hi all,

Just a note to let you know that the infant bottle manufacturer Munchkin 
has created a Lactation Consultant Locator on its website. I received an 
email from its public relations firm today, which touts its connection 
to the lactation consultant community. It appears that it took the 
information for this locator from another source. You may want to check 
it to see if you're listed, and write to the company if you'd prefer not 
to be. You can find it here: http://www.munchkin.com/latch-locator

I include below the email I received and my response.

Best regards,
Nancy Mohrbacher, IBCLC, FILCA
Chicago suburbs
www.NancyMohrbacher.com <http://www.nancymohrbacher.com/>

Hi Nancy,

In light of your very focused blog content around breastfeeding I wanted 
to touch base with some news from a company that is offering a unique 
solution and unrivaled support for breastfeeding moms.

Munchkin, Inc. recently took on the challenge of helping nursing moms in 
the transition from breast to bottle and back with their innovative new 
bottle line, *LATCH* (www.latchbottles.com 
<http://www.latchbottles.com>). In fact, they worked with leading 
lactation consultants and pediatric specialists to better understand how 
best to support moms who plan on both breast and bottle feeding. They 
bottle features 3 key components:

  * Like the breast: pressure against the LATHC nipple increases the
    milk flow just like the breast
  * Anti-colic: an anti-colic valve and overall design ensure that no
    air bubbles travel through the breast milk, reducing gas and colic
  * Accordion-style nipple: stretches and moves like the breast to reach
    baby’s soft palate for better latch

You can learn a bit more about the value it has provided for moms here: 
https://www.youtube.com/watch?v=AGlvvMKgrUI&list=UUJsFRPgHQLA2gfWx0j09HHQ

Taking it a step beyond traditional bottle manufacturers to fully 
demonstrate their support of breastfeeding mothers, Munchkin is also 
providing moms with a Lactation Consultant Database 
(http://www.munchkin.com/latch-locator) because they understand just how 
many challenges they may face in this process and want to help them 
achieve their individual breastfeeding goals.

I would love to tell you more about the line, design process and 
Munchkin’s overall support of breastfeeding moms if it’s of interest.

Looking forward to your feedback.

Best, Erin
Erin O'Brien, Konnect Public Relations


Hi Erin,

As an FYI, I left a lucrative position with a company when it started to 
market its infant feeding bottles and nipples directly to parents, which 
is in violation of the World Health Organization's International Code of 
Marketing of Breast-Milk Substitutes and counter to my code of 
professional ethics. Your YouTube video and marketing claims are part of 
the problem, not part of the solution.

I know that many of the IBCLCs currently listed on Munchkin's Lactation 
Consultant Locator have no idea that their names are connected to your 
company in this way. Munchkin needs to ask permission before including 
their names and contact information on its website.

Please remove me from your contact list.

Nancy




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