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Mon, 11 Mar 2013 21:25:49 -0700 |
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Judy writes:
"I think I remember also that formula companies ( which are very
smart, again) learned that mom's who wanted a breastfeeding relationship,
but switch to formula for whatever reason, end up buying more of it over
time. They tend not to start solids or juices, etc as early so the baby who
now isn't breastfeeding, is consuming more formula over time than a baby who
is formula fed from birth. Does anyone remember this info? ANyway, if that
is true, then promoting breastfeeding literature and mentioning a formula
company name can pay off big time."
Yes, absolutely, and I remember how shocked I was when I first heard this -- in part because it struck me as true. Breastfeeding moms are always the target of AIM promotions, down to the smallest detail.
Susan Johnson MFA, IBCLC
Salt Lake City, Utah USA
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